Types of Diffusers for Aroma Marketing: How to Choose the Best One for Your Business

Owning your own business is one of the things most people aspire to because it is an effective way to achieve satisfaction on multiple levels. If you already have your own business and want everything to run “smoothly,” you probably already know how important it is to pay special attention to details. After all, these are what will set your business apart from the competition on the market.

Some of the largest and most well-known companies in the world are already using aroma marketing—a practice that combines the power of pleasant scents with business growth—to provide an unique experience for all their customers.

Why should you practice aroma marketing in your business?

Probably one of the best reasons to consider using pleasant scents for your business is the feeling you will create for your customers. From this, it’s only a small step to their loyalty.

Smell is one of the most powerful senses of humans, capable of influencing purchasing decisions in many situations or even attracting new customers. Imagine walking past a bakery and, even though you’re not hungry, you catch a strong scent of freshly baked bread. Mmm, you’re probably already tempted to step in, right?

This applies to most businesses because aroma marketing can be practiced regardless of the industry. People will feel good when they enter a nicely scented office, and waiting in line (if there is one) will be much more pleasant when the environment matches.

What types of diffusers exist?

As the market demand continues to grow, aroma diffuser manufacturers have created various models to meet different sets of needs. Depending on the size of the space where you run your business, you will find that there are products suitable for both small businesses and large office buildings or expansive commercial spaces.

Thus, for a small business, such as a boutique, bistro, or law office, you can opt for an aroma diffuser that can cover areas of up to 100, 150, or 400 square meters.

If you have a business in a larger space, you will be pleasantly surprised to learn that you can find diffusers for areas of 1000 square meters or even 5000. In other words, a single product will be enough to scent a place like a store, a small hotel or villa, as well as a restaurant or office building.

What scents are suitable for a business?

Once you have decided on the diffuser that suits your business, it’s time to choose the right scent to greet your customers. Keep in mind that the final scent that will fill the space should align with the nature of your business, as well as with personal preferences (or those of your employees, if applicable). 

If you own a business in the fashion industry, many people probably cross your threshold daily. Opt for the scent of vanilla or subtle floral aromas with a woody undertone. Cashmere aroma could be ideal for such a business, as it has an inviting and relaxing fragrance at the same time – exactly what customers need to make a purchase.

On the other hand, if your business operates in the catering sector, such as restaurants, bars, or pubs, the Strong Espresso aroma could be a great choice. It blends the sweet aroma of vanilla with the bold essence of coffee. 

For a business such as a law firm, dental office, or beauty salon, you can choose from oriental scents like orange blossom or fresh aromas such as citrus, green tea, or cinnamon.

Aroma marketing will add value to your business by creating a sense of calm and belonging from the very first interaction with your clients. Choose a suitable diffuser by considering both your industry and the size of the space, as well as the scents you will use.